Our Work
TCF Canada
Canadians of Pakistani origin were unable to vote in the 2018 elections in Pakistan. Nevertheless, they were expected to stay connected and informed by frequenting online news channels and websites.
The Citizen Foundation wanted to leverage the increased internet traffic to reach Pakistani-Canadians, build awareness for the TCF Canada chapter, and get donations for its schools.
Opal developed a digital communication campaign to address the feelings of not being able to vote and highlighted the opportunities the Pakistani-diaspora still had to make an impact. The communication was based on the big idea; if you cannot vote for change, you can donate for change and help educate children. The ads were made in in-language and English and were shown on social media, YouTube channels, and news websites.
