Our Work
Shan - Ready to Eat
For the launch of their Ready-to-Eat (RTE) range in the US, Shan wanted to build awareness, generate engagement and trial.
Insights - Shan spices had strong brand equity among immigrants from the Middle East and Pakistan. Opal developed a multi-platform digital ad campaign on the big idea; Pick the Real Taste leveraging the brand affinity to launch the RTE.
Food visuals with a simple CTA were used to inform and encourage trials and reviews with a chance to win prizes. A landing page showcasing the RTE range and promo details was the focal point. Facebook page and a Pinterest board were made to support and facilitate consumer engagement and reviews.
