Sea to Sky Gondola is a picturesque adventure in BC with mountains, sea, gondola, hiking, viewing decks and restaurants. The client tasked us with building awareness for Sea to Sky Gondola among South Asians and Chinese and to increasing visits from the target groups.

Anecdotally, South Asians prefer visiting beaches and parks near home for family picnics.

Opal developed an ad campaign informing Sea to Sky Gondola offers more than sea and parks and is also nearby. The value preposition was communicated with the initial thought, word or reaction, when we see a scenic spot, i.e., Wow or Waah, in in-language. Marketing plan included video, radio, print, digital advertising and influencer campaigns.